Dublin, Ireland, January 15th, 2026, FinanceWire
Joshua Ajayi has officially announced a landmark initiative to host 12 entrepreneurship events across 12 Irish counties over the next 12 months. Partnering with the Young Irish Entrepreneurs community, this tour seeks to dismantle the long-standing “gatekeeping” culture within the Irish business sector and provide a roadmap for the digital economy. The initiative is designed to reach young professionals in rural areas who often feel disconnected from the tech-driven opportunities found in major urban hubs.
Ajayi intends to modernize the Irish perspective on remote work and digital scalability. The tour will examine the psychological barriers facing young entrepreneurs today and the specific counties that will serve as the foundation for this national movement.
Breaking the Culture of Gatekeeping
For years, the Irish business landscape has been characterized by a quiet success culture where established figures often keep their strategies close to the vest. Joshua Ajayi is challenging this norm by emphasizing transparency and the sharing of “online-world” knowledge traditionally reserved for those already within elite circles. By bringing these conversations to the public square, he aims to show that digital success is not a proprietary secret but an accessible skill set for anyone with an internet connection.
This approach is rooted in the belief that the “lost generation” of COVID-era university dropouts possesses untapped potential that simply needs the right framework. Ajayi’s mission is to provide that framework openly, ensuring that the next wave of Irish talent does not have to leave their home counties to find global success. By fostering a community of openness, the 12-county tour acts as a catalyst for a more collaborative and competitive national economy.
The Digital Frontier for Rural Ireland
While Dublin often dominates the conversation regarding Irish innovation, the 12-county tour intentionally targets rural areas like Cavan, Limerick, and Cork. Joshua Ajayi, having grown up in Cavan, understands the isolation that comes with being an aspiring entrepreneur in a region where traditional agriculture and trade are the primary career paths. The tour aims to bring world-class speakers and modern business strategies directly to these locations, bridging the gap between rural life and the global digital marketplace.
“I want to go into these rural places and inspire the next Josh. I want to provide them with an in-person opportunity where they can meet other entrepreneurs and give themselves the clarity that this is real.”
This physical presence is vital because it makes the abstract concept of “working online” tangible for those who have only seen it through a smartphone screen. By seeing successful peers face-to-face, attendees can overcome the skepticism often associated with remote sales and digital agencies. This local focus ensures that no talented individual is left behind simply because of their geographical starting point.
Prioritizing Mindset Over Simple Methodology
A core tenet of Ajayi’s tour is the focus on psychological fortitude rather than just technical tutorials. Many business seminars fail because they provide a “how-to” guide without addressing the limiting beliefs that prevent an individual from taking the first step. The upcoming events will feature speakers who share the realities of their struggles, emphasizing that the primary difference between success and failure is often the way an entrepreneur processes risk and rejection.
By shifting the focus to mindset, the tour equips attendees with the resilience needed to navigate an era of rapid AI advancement and economic shifts. Ajayi believes that if you change how a person thinks, they will naturally find the methodology that works for them. This focus on “mindset first” ensures that the impact of the 12-county tour lasts long after the final event concludes, creating a foundation of self-reliant thinkers across the country.
About Joshua Ajayi
Joshua Ajayi is a leading Irish entrepreneur and the founder of Affinity Sales Training, the nation’s largest independent sales coaching and placement organization. After beginning his career as a top-performing sales representative at 19, he transitioned into the global remote sales sector, eventually building a community of over 400 professionals. His mission is to democratize access to digital career paths, ensuring that young talent in Ireland can compete on a global stage without sacrificing their local roots.
Beyond mentorship, Joshua is the driving force behind PayDai, a pioneering fintech software designed to automate and secure commission payments for remote workers.
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