Dazzling Recognition from Dongfeng
At the heart of the bustling port city of Xiamen, an important event unfolded—the Dongfeng 2026 Passenger Vehicle Global Partnership Summit. Among attendees from over 100 international markets, Singapore’s own Volt Auto stood out, receiving the prestigious 2025 Marketing Innovation Award from the renowned Chinese automaker, Dongfeng.
A Showcase of Global Collaboration
The summit wasn’t merely a gathering but a melting pot of ideas and strategies aimed at enhancing Dongfeng’s global reach. With over 1,000 industry professionals congregating, the atmosphere buzzed with potential partnerships and innovative concepts. It was an ideal backdrop for Volt Auto to not just shine but leave a lasting impression.
Breaking Ground in Singapore’s EV Market
Volt Auto has made waves as the primary distributor of Dongfeng in Singapore, bringing affordable electric vehicle (EV) options to the market. Leading the charge is the Box, an electric supermini that epitomizes practicality without sacrificing style. Following its success, the company also introduced the 007—a fastback that’s been designed with business-minded individuals in mind, offering both economy and a touch of elegance.
Effective Marketing Strategies
Volt Auto’s success can also be attributed to its innovative marketing strategies tailored to the Singaporean context. One standout initiative was the sponsorship of the Young Lions football team in the Singapore Premier League for the 2025/2026 season. Engaging potential customers where they live and breathe not only amplifies brand visibility but creates a sense of community engagement.
Moreover, the company embraced modern technology by introducing a new electric car through a livestream event. This strategy not only showcases a commitment to innovation but also adapts to contemporary consumer habits, offering a captivating platform for potential buyers.
Star Power at the Launch
The local launch of the Dongfeng 007 was an event in itself, featuring global superstar Jessica Jung. Her presence brought added glamour and attention, making it a must-watch occasion. The blend of celebrity influence and product unveiling helped create a buzz, nurturing a positive reception and a broader reach for the vehicle.
Recognizing Bold Innovation
As the recipient of the 2025 Marketing Innovation Award, Volt Auto’s founder and managing director, Soh Ming, accepted the accolade with pride. The award is not merely a trophy but a testament to the company’s bold creativity and data-driven strategies. This recognition emphasizes their unwavering commitment to elevate the Dongfeng brand across Singapore and Southeast Asia, demonstrating that innovation and partnership can yield remarkable results.
Global Insights Shared
During the summit, Soh Ming took the opportunity to share the success stories of Dongfeng Singapore with the diverse audience. This exchange of insights not only highlights the achievements of Volt Auto but also fosters a spirit of learning and collaboration among companies in the evolving automotive landscape.
Tools for Drivers
Download the Motorist App now. Designed by drivers for drivers, this all-in-one app lets you receive the latest traffic updates, gives you access to live traffic cameras, and helps you manage LTA and vehicle matters.
Did you know we have a Motorist Telegram Channel? Created exclusively for drivers and car owners in Singapore, you can get instant info about our latest promotions, articles, tips & hacks, or simply chat with the Motorist Team and fellow drivers.
